Do you know whose face luxury brands are coveting the absolute most these days?
Back in 2021, Jisoo was officially appointed as the Global Ambassador for the French luxury brand, Dior. It was an exceptional and bold move to have her represent both their fashion and beauty lines simultaneously.
At the time, the industry was buzzing with reactions like: "Has there ever been a celebrity who perfectly embodies the Dior image like this?"
💎 But Then... Cartier Made a Move
the Richemont Group (which owns Cartier) offered
some jaw-dropping conditions to sign her.
It just goes to show that Jisoo's incredible brand power means she is "worth every single penny to bring on board."
👑 Dior Princess vs. Cartier Queen Fans naturally started calling her by these absolutely perfect nicknames:
A celebrity who simultaneously holds the titles of both Princess and Queen? Honestly, I can't think of anyone else who could pull this off but Jisoo.
✔ A luxurious and classically elegant image ✔ Massive global fandom (The BLACKPINK impact!) ✔ Unmatched social media influence ✔ The power to stimulate Millennial and Gen Z spending
In fact, there's a saying in the industry: "When Jisoo wears it, the brand's image instantly becomes younger." Capturing the MZ generation is exactly what luxury brands want most right now.
✨ The Ultimate Icon Chosen by Both
She is living the absolute dream as both the Dior Princess and the Cartier Queen.
I can't wait to see what other luxury houses will be fighting over her next. We'll definitely have to keep our eyes on the luxury industry's next move!
📸 Credit: @sooyaaa__
