IVE Jang Wonyoung Named New UGG Ambassador: 2026 FW 'Born to Feel' Campaign

Jang Wonyoung and UGG's Perfect Encounter: 2026 FW 'Born to Feel' Campaign Revealed

Jang Wonyoung of the globally beloved K-pop group IVE, known for her unrivaled charm and trendy styling, has been officially selected as the new ambassador for the global lifestyle brand UGG. Ahead of the upcoming 2026 Fall/Winter (FW) peak season, Shinsegae International, the official importer and distributor of UGG, is set to heat up the fashion marketing scene by featuring Jang Wonyoung, the ultimate wannabe icon of the MZ generation. The fashion industry is paying close attention to the synergy between Wonyoung's unique charm and UGG's cozy, aesthetic brand identity.

IVE's Jang Wonyoung Becomes the New Face of Global Brand UGG

Shinsegae International announced this month that Jang Wonyoung has been chosen as UGG's official brand ambassador, kicking off the 2026 FW campaign in full swing. With her signature lovely yet sophisticated image, Wonyoung has been receiving endless love calls from various global fashion and beauty brands. This partnership with UGG is considered a perfect match that goes beyond simple modeling; it effectively delivers the comfortable yet stylish lifestyle that UGG pursues to the public. Starting with this campaign photoshoot and aesthetic commercial videos, Jang Wonyoung plans to continue various activities as the official face of UGG.

Making Everyday Life Special: Global Campaign 'Born to Feel'

Wonyoung's first step as an ambassador is part of UGG's global campaign, 'Born to Feel'. Based on the unique comfort and tactile experience provided by UGG products, the 'Born to Feel' campaign suggests aesthetic styling that anyone can easily incorporate into their daily lives. In the released campaign, Jang Wonyoung steps down from her glamorous idol persona on stage and perfectly pulls off UGG's 2026 FW collection items in a natural, everyday atmosphere. Matching UGGs with comfortable loungewear or casual daily looks without losing her trendy edge, Wonyoung's styling is expected to be a major indicator of this winter's fashion trends.

Must-Have New Items for the 2026 FW Collection: From Enlab Clogs to Classic Heritage

The 2026 FW collection takes UGG's iconic boot and clog designs and gives them a fresh, modern twist by modifying materials, heel heights, and overall proportions. Here are the key new products you should look out for:

• First, the 'Enlab Clog': This product maintains UGG's classic clog shape but applies a trendy hidden platform for a height-boosting effect. The entire heel is wrapped in the same suede material as the upper, maximizing a luxurious and unified look.

• Second, the 'Classic Ultra Mini Fluffed': Featuring an adorable design, the entire shoe is covered with 10mm thick, voluminous fleece. It is a winter essential that boasts extreme warmth as well as visual coziness.

• Third, the 'Classic Mini Heritage': This item mixes warm fleece with retro-inspired corduroy material to create a unique texture. It adds detailed charm with a cute, boot-shaped charm decoration.

These new products, combined with Jang Wonyoung's flawless styling, are already predicting massive sold-out phenomenons.

UGG's Impressive Growth: Evolving Beyond Winter Boots to a Year-Round Brand

In the past, UGG was synonymous with "winter boots," but their recent moves tell a different story. UGG is aggressively expanding its product line beyond winter boots to include sandals and slippers perfect for spring and summer, as well as products targeting men. This strategy has hit the mark perfectly, leading to remarkable sales growth. As of May this year, domestic sales surged by a massive 50% compared to the same period last year, and men's line sales doubled (100% increase) during the same period. With the rapid increase in sales of summer sandals and lightweight slippers, the brand demand, which was previously concentrated only in the FW season, is now evenly distributed throughout the four seasons, establishing UGG as a true global lifestyle brand.

A New Season with Jang Wonyoung: The Future of UGG's Marketing

A representative from Shinsegae International UGG expressed strong ambitions, stating, "In preparation for the peak Fall/Winter season, we plan to comprehensively strengthen our marketing and main product promotions featuring our new ambassador, Jang Wonyoung, to continue our current explosive growth." The combination of Jang Wonyoung's massive influence—strongly supported by the 10-30s demographic—and UGG's evolution into a year-round brand with enhanced product power is expected to be the most notable success story in the fashion industry in 2026. This fall and winter, fill your daily life with warmth and style with UGG's 'Born to Feel' campaign proposed by Jang Wonyoung.

Image Source: ugg_korea