EMIS 2026 FW Collection: Kim Min-ha's Cap Styling & Exclusive Ball Caps Online Release

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Actress Kim Min-ha modeling the EMIS 2026 FW cap collection in a cozy, everyday styling campaign.

Trendy Lifestyle Brand EMIS Announces Actress Kim Min-ha as Its New Muse

Actress Kim Min-ha modeling the EMIS 2026 FW cap collection in a cozy, everyday styling campaign.

The lifestyle brand EMIS, highly beloved by Gen Z and Millennials for its trendy and aesthetic designs, has announced exciting news for the 2026 Fall/Winter (FW) season. They have officially selected the trending actress Kim Min-ha as the new face of the brand. Known for her naturally mystical appearance and profound acting skills that have captivated the public, Kim Min-ha is set to showcase her unique and unparalleled fashion sense through this collaboration. 

Actress Kim Min-ha modeling the EMIS 2026 FW cap collection in a cozy, everyday styling campaign.

With the eyes of both the fashion industry and the public focused on this partnership, there is great anticipation about the fresh wave EMIS and Kim Min-ha will bring to the fashion trends in the latter half of 2026.

2026 FW Cap Campaign 'WHAT MINHA LOVES': A Glimpse into Kim Min-ha's Taste

Actress Kim Min-ha modeling the EMIS 2026 FW cap collection in a cozy, everyday styling campaign.

The newly unveiled 2026 FW Cap Campaign, titled 'WHAT MINHA LOVES', was inspired by the real-life favorite hobbies of the new muse, Kim Min-ha. The editorial beautifully captures her most private and comfortable everyday moments, such as reading and meditating. Against this natural backdrop, the diverse cap styling of EMIS truly shines. Rather than forced glamor, the campaign pursues a Normcore look that naturally blends into daily life. 


By perfectly matching hats of various designs and silhouettes to the mood and OOTD (Outfit of the Day), it proposes the standard for practical yet sensible fall and winter styling. Through this campaign, consumers can easily discover wearable cap coordination tips for their everyday looks.

Harmony of Bouclé, Pigment Materials, and Trendy Color Lineups for FW

Actress Kim Min-ha modeling the EMIS 2026 FW cap collection in a cozy, everyday styling campaign.

The EMIS 2026 FW Cap Collection, presented with Kim Min-ha, offers a rich variety of choices. It includes steadily loved bestsellers and signature designs, as well as a newly planned lineup for this season. Notably, it actively reflects the chilly weather by utilizing cozy and warm Bouclé fabrics and Pigment materials that create a vintage yet sophisticated mood. By arranging deep brown tones perfect for autumn atmospheres and charming purple shades that add a distinct focal point to any look, EMIS presents flawless fashion items to breathe life into otherwise dull fall and winter outerwear styling.

Hongdae Flagship Exclusive Tag Ball Caps: Online Sales Expanded by Consumer Demand

Along with the 2026 FW campaign news, the most exciting update for EMIS fans is undoubtedly the online expansion of limited-edition products. The popular items previously sold exclusively at the Hongdae Flagship Store offline—which caused disappointment for customers living outside the area or unable to visit—have finally made their way online. 


Actress Kim Min-ha modeling the EMIS 2026 FW cap collection in a cozy, everyday styling campaign.







Actress Kim Min-ha modeling the EMIS 2026 FW cap collection in a cozy, everyday styling campaign.


The three Tag Ball Caps now available for online purchase are the 'EMIS TAG BRUSHED BALL CAP' featuring a cozy texture, the retro yet warm 'EMIS TAG CORDUROY BALL CAP', and the elegantly glossy 'EMIS TAG VELVET BALL CAP'.

Consumers can now easily and quickly check out and purchase not only these three exclusive tag ball caps but also all the cap products worn by Kim Min-ha in the 'WHAT MINHA LOVES' campaign through the official EMIS online store. Complete your stylish look this fall and winter with a single trendy hat!


Image Source: emis_official2017

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