Hello! I've finally brought the news we've all been waiting for.
ATiiSSU, the ambitious new headwear brand from IICOMBINED—
the creators behind Gentle Monster and Tamburins—
has finally unveiled itself through its official website!
🌵 Meet the 'Desert Cowboy' Right Now As soon as May began,
the official ATiiSSU website launched, revealing the full lineup
of their main campaign, 'DESERT COWBOY'.
This campaign is making even bigger waves as it features
their global ambassador, Stray Kids' Felix.
Concept: The collision of a rough desert and cold metal.
Visual Point
The vast desert, surreal objects like Venus flytraps,
and Felix's androgynous yet striking features blend together
to showcase a flawless avant-garde western look.
If you visit the homepage right now,
you can check out the incredible metal pieces
Felix wore in the editorial yourself.
✨ 'ATiiSSU'
Breaking the Boundaries of Headwear
The brand name ATiiSSU is a portmanteau of 'Timeless' (transcending time)
and 'Issue' (innovative buzz). After looking at the products myself,
I instantly understood why they chose this name.
These are on a whole different level compared to ordinary hats.
By adding cold metal materials and experimental details to classic hat silhouettes,
they feel more like 'sculptures' than simple accessories.
True to the Gentle Monster family's DNA,
they have completely blurred the lines between fashion and art.
🔥 The Ultimate Lineup of IICOMBINED With the launch of ATiiSSU,
IICOMBINED now boasts a powerful portfolio of six brands:
Gentle Monster, Tamburins, Nudake, ATiiSSU, HAUS NOWHERE, and NUPLAT.
What’s amazing is that Felix acts as the ambassador
for all these brands, perfectly representing IICOMBINED's unrivaled mood.
In this ATiiSSU campaign as well, Felix pulls off the look flawlessly,
like a futuristic cowboy born in the desert.
🛒 Shopping Guide & Final Thoughts I hear the official website is
experiencing a massive surge in traffic right upon launch.
There are so many unique and captivating pieces that
I'm falling into a happy dilemma over what to add to my collection first.
ATiiSSU Official Online Store and Flagship Stores
The caps with metallic details and structural hats worn by Felix.
If you want to exude an unrivaled presence
that sets you apart from the rest, ATiiSSU's headwear seems like
a must-have rather than an option this season. Which piece is your absolute favorite? 🤠✨