Matin Kim x LG Twins Collaboration: The Ultimate Baseball Street Fashion Collection

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Models showcasing the Matin Kim x LG Twins limited edition collaboration dugout jacket and streetwear apparel
The Epic Encounter Changing Baseball Fashion: Matin Kim x LG Twins

The blazing heat of professional baseball meets the fashion trend most beloved by Korea's Millennials and Gen Z. Popular pro baseball team LG Twins has joined hands with Matin Kim, a fashion brand operated by the unique brand incubator Hago Haus, to unveil a special limited-edition collection. Going beyond simple baseball merchandise, this collaboration proposes a lifestyle fashion that can be styled effortlessly in our daily lives, far beyond the baseball stadium. Showcasing the perfect harmony of K-fashion and K-sports, this collaboration is making the hearts of countless fashion enthusiasts and baseball fans flutter even before its official release.

Models showcasing the Matin Kim x LG Twins limited edition collaboration dugout jacket and streetwear apparel

Dirt from the Ground into a Vintage Mood: Collection Design Points


The greatest charm of this collection lies in its core concept. Based on the unique persona of 'a Matin Kim fan cheering for the LG Twins,' the collection takes Matin Kim's signature chic aesthetic and layers it with a vintage reinterpretation of stadium dirt—symbolizing the players' grit and passion. The editorial images reveal a strong, sporty impression, utilizing the LG Twins' iconic black and red as base colors. The free-spirited doodle-style graphics scattered across the garments are particularly eye-catching. Keywords reflecting the team's history and legacy, such as 'Jamsil Stadium', 'SEOUL', and 'The Challenge for V5', blend seamlessly with Matin Kim's streetwear vibe, giving birth to a completely unprecedented style of sportswear.


From Dugout Jackets to Baseball Jerseys: 11 Sporty & Street Items

This limited-edition collection features a diverse lineup of 11 items, allowing you to complete a flawless head-to-toe look. The apparel category offers 6 pieces, including a sleek dugout jacket with striking red piping, a baseball jersey combining a classic pinstripe pattern with graphic details, and highly wearable everyday short-sleeve t-shirts. The dugout jacket, modeled by actual players in the lookbook, stands out as a trendy piece of streetwear outerwear on its own. The accessory lineup is equally impressive. A total of 5 accessories—including ball caps, beanies, mini crossbody bags, and the currently trending bag-charm keyrings—have been released, making it easy for anyone to add a stylish accent to their daily outfit.

Models showcasing the Matin Kim x LG Twins limited edition collaboration dugout jacket and streetwear apparel
'WE ARE ONE, TWINS' Campaign and Memories of Jamsil Baseball Stadium

The collaborative campaign 'WE ARE ONE, TWINS', unveiled alongside the product launch, adds a deeper layer of meaning to this project. The campaign's lookbook was shot ag
ainst the backdrop of the team's most iconic spaces: the historic Jamsil Baseball Stadium (which is approaching its final seasons), the dugout where the players breathe and strategize, and the stands filled with the passionate roars of the fans. By beautifully weaving the shared tears, laughter, and precious memories of players and fans into a trendy fashion editorial, it offers unforgettable nostalgia for LG Twins supporters and delivers the charm of a refreshing sports lookbook to fashion enthusiasts.

Matin Kim x LG Twins Limited Collection Release Schedule & How to Buy

If you want to get your hands on the highly anticipated 'Matin Kim x LG Twins' collection before it inevitably sells out, you need to mark your calendars. The online release will be held exclusively on Naver's contemporary fashion platform, 'KNOCKIT', from the 20th to the 26th. Notably, a Naver Shopping Live broadcast is scheduled for noon (12:00 PM) on the 20th, the very first day of the launch. Special perks and benefits will be offered to buyers during the live stream, so make sure to tune in. For those who prefer to see the actual products and details in person, an offline experience has been prepared as well. Starting the 24th, the collection will be displayed at the trending 'Matin Kim Seongsu Flagship Store'. Visitors can scan the QR codes placed next to the displayed items, which will redirect them to the KNOCKIT platform—providing a seamless O2O (Online to Offline) shopping experience.

Image Source: Matin Kim




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